THE PENDING DRAFT

Finally found some time on this lazy Sunday afternoon to read the New Yorker’s profile of Jonathan Ive by Ian Parker which gives some very inspiring insights into the way the design team at Apple works. Also, i really enjoy the way Ive seems to be obsessed by the geometry of rounded corners. It’s exactly that obsessive attention to detail that separates Apple from most other product companies.

“At the risk of sounding terribly sentimental, I do think one of the things that just compel us is that we have this sense that, in some way, by caring, we’re actually serving humanity,” he said. “People might think it’s a stupid belief, but it’s a goal—it’s a contribution that we can hope we can make, in some small way, to culture.”

One of the things that resonated with me is this idea that good design is first and foremost about respect. Respect for the person that will eventually use what you build. Not about the style and look of something, not about selling something but about deeply caring how to best solve a problem. I honestly never really thought about design that way before reading “Design for the Real World” by Victor Papanek a while ago. Which by the way is one of the best books about design and you should read it right after this article. But i digress.

Won’t spoil you with any more quotes. It’s a very long read, but totally worth it. Grab yourself a cup of coffee, sit back and read the whole thing.

The New Yorker – The Shape of Things to Come