Adii Pienaar on Bootstrapping
May 22, 2015Adii Pienaar writes about his views on bootstrapping a business and why he thinks it’s not just about the source of funding.
I learnt this the hard way, when I self-funded PublicBeta last year and whilst doing so again now with Receiptful. Self-funding essentially falls within the greater definition of what it means to bootstrap a business, but there’s a major disparity in practice.
I can summarize that disparity with one question: If Mark Zuckerberg were to sell Facebook and thereafter “invested” $1bn of his own money into a new startup, is that still bootstrapping?
I couldn’t agree more.