Logitech changes name to logi
July 21, 2015
In case you missed it: A few weeks ago, swiss company Logitech revealed a new logo as well as a change of their name to logi. I do like the new logo and the explanation for the name change makes perfect sense to me:
“If we look out five or ten years, it’s going to seem odd for a company to call itself “something-tech,” says CEO Bracken Darrell. “There will be tech in your clothing, in your shoes, in your tires. To be Logitech at that point will seem awfully 1980s.”
Also, it reminds of that other company which cropped “…Computers” off it’s name in 2007.
Wired – New Logitech logo: ‘Hey, We Don’t Just Make Mice Anymore’